The Highway 111 Corridor is a two-mile long, 400-acre regional commercial hub at the center of the City. The Corridor is a critical, centrally located component of intraregional travel through the Coachella Valley that accommodates about 40,000 vehicles per day. The retail, services and restaurants along the Corridor generate over 3/4th of the City’s sales tax revenues. Ensuring the Corridor’s economic resilience is essential to the City’s future.

The Corridor Plan will guide Highway 111 in a direction that improves the quality of life for residents, employees, and visitors. The Plan includes a clear and compelling vision that reimagines Highway 111 as an iconic place offering a range of memorable experiences. To implement the vision, the Plan features policies and actions to preserve stable assets, encourage contextual infill development of vacant and underutilized parcels, create jobs, maintain and support existing compatible businesses, and accommodate housing for a variety of income levels. The Corridor Plan will provide a vision for the future as well as predictability for new retail, office, and development.

The Corridor Plan offers:

• A community supported vision and guiding principles that encourages a vibrant and walkable area;
• Goals and policies to guide decision-makers in achieving the community’s vision for the Highway 111 area;
• Actions to be taken by the City to develop projects and partnerships that implement the goals and policies;
• Phased catalytic projects to spur economic investment and residential and commercial development along Highway 111;
• Assessment of current codes and recommendations for clear and precise standards that produce predictable outcomes; and
• Streetscape improvements to activate the public realm, providing an inviting and engaging place.

The Corridor Plan also fulfills the goals, policies and actions of the 2035 La Quinta General Plan by promoting orderly growth, and efficiently utilizing existing infrastructure and services.